Auto renewals of the subscription

Product design / 2022

Aug 2021 - Dec 2021
2 Product designer
1 Product manager
About gojek
Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide range of services, including transportation, food delivery, logistics and more. As of Q1 2021, the Gojek App witnessed over 190 million downloads by customers.
Goals & Impact
To increase subscription purchase rate and improve the experience by allowing customers to renew their purchased subscriptions.
my role
I was responsible for designing the auto-renewals flow and co-writing the subscription guidelines based on our research & metrics. I also collaborated with cross-teams on adopting the new guidelines, and auto renewals flow across multiple products.